PayPal using Text2Buy in the UK

PayPal has expanded its Text 2 Buy service in the UK to include magazine subscriptions and consumer electronics. The rationale is that: “Readers will always have a mobile close by when they’re leafing through a magazine, and the phone can immediately connect the printed page to the wider digital universe in a very personal way,” said Andy Schachtel, president of Mowave. “This service is an important step in introducing consumers to the potential of mobile commerce.”