Monday, July 24, 2006

Rejection without Confrontation

I don’t think anyone could have predicted the massive scale of the ringtone business, even though it seems stalled now, but here’s another completely unlikely success story. The Rejection Hotline is a service for people being pestered for their phone numbers on the dating scene. You simply give out the hotline number and when they call….they’re let down gently.

So, a nice little idea methinks. But then check out the numbers involved. To date, it’s had over 77 million calls and is up to 2 million calls a month.

Moderati, a leading US ringtone provider, has launched a spin off product, the Rejection Ringtone. So just in case you get so flustered and give away your real number, so can still tell unwanted callers to take a hike.

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